Divtechnosoft
Case Study

Upsurge - Social Network for Climbers

Launched a niche social platform connecting climbers worldwide with location-based discovery, media sharing, and community engagement features.

10K+

Active Users

50K+

Climbs Shared

100+

Countries Reached

85%

Monthly Active Users

About the Client

Upsurge

Upsurge is a social networking app built for climbers — enabling users to connect, share climbs, discover other climbers nearby, and engage with a global climbing community.

Founded

2020

Industry

Social Networking

Solution

Mobile Application

Problem Statement

Challenge

Climbers lacked a dedicated platform to connect with fellow enthusiasts, discover climbing spots, and share their experiences. Existing social networks were too generic and didn't cater to the climbing community's specific needs.

Challenges

Challenges Faced

Building a scalable social platform with location-based features and rich media support.

Location-Based Discovery

Implementing efficient geospatial queries to help climbers find others and spots nearby.

Media Upload & Storage

Handling large volumes of photos and videos with compression and efficient storage.

Community Moderation

Building moderation tools to maintain a positive community environment at scale.

Scalability & Performance

Ensuring the platform scales smoothly as the user base grows globally.

Our Process

Our Development Roadmap

Building a social platform from concept to global launch.

1

Community Research

Interviewed climbers to understand needs, pain points, and desired features.

2

Backend & Infrastructure

Built Firebase backend with geospatial queries, storage, and real-time features.

3

Mobile App Development

Developed React Native apps with social features, feeds, and location services.

4

Testing & Beta

Conducted beta testing with climbing communities and iterated based on feedback.

The Role of Divtechnosoft

Our Solution

We built the full mobile and backend system for Upsurge — the user-facing apps (iOS & Android), backend APIs, social features, feeds, location-based match systems, and community tools.

Social Networking Features

Complete social platform with profiles, feeds, follows, and engagement features.

Location-Based Discovery

Find climbers and climbing spots nearby using geospatial search.

Media Sharing

Share photos and videos with automatic compression and cloud storage.

In-App Messaging

Real-time chat system for connecting climbers and organizing sessions.

features

Key Features

Features designed to connect and engage the climbing community.

User Profiles

Detailed profiles showcasing climbing interests, experience level, and achievements.

Social Feed

Share posts, photos, and videos with the climbing community.

Follow & Connect

Follow other climbers, build friendships, and grow your network.

Local Discovery

Find climbers and events near you using location-based search.

In-App Messaging

Chat with other climbers to organize sessions and share tips.

Media Uploads

Share photos and videos with automatic compression and cloud storage.

Notifications & Alerts

Push notifications for likes, comments, messages, and nearby climbers.

Privacy Settings

Granular privacy controls for profile visibility and location sharing.

Admin & Moderation Tools

Comprehensive moderation panel for maintaining community standards.

Global Community

Connect with climbers worldwide while discovering local communities.

"Divtechnosoft built us an amazing platform that has brought climbers together from around the world. The app is fast, reliable, and our community loves it."

U
Upsurge Team
Founder
Learnings

What We Learned

Key insights from building a niche social network.

Niche Communities are Powerful

Focused communities create higher engagement than generic social platforms.

Location Features Drive Value

Local discovery features significantly increase user engagement and real-world connections.

Media Optimization is Critical

Efficient media handling and compression are essential for mobile app performance.

Platform Evolution

Success with one niche community validated the multi-tenant SaaS model for other communities.

Technologies

Technologies Used

Modern stack for building scalable social platforms.

React Native

Firebase

Google Cloud

Next.js

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