BrokerBuddy - Real Estate CRM SaaS
Built a smart CRM that helps real estate brokers manage listings, match leads intelligently, and coordinate teams from web and mobile.
Reduction in Lead Leakage
Brokers Using Platform
Properties Listed
Faster Lead Response
BrokerBuddy
BrokerBuddy was designed to help real estate brokers and agencies manage property listings, leads, and team workflows in one streamlined platform.
Problem Statement
Real estate brokers were losing leads and opportunities due to scattered data across Excel sheets, WhatsApp, and emails. There was no centralized system to track listings, match leads, or monitor team performance.
Challenges Faced
Creating an intelligent CRM that works seamlessly across web and mobile while maintaining data security.
Smart Lead Matching
Building algorithms to automatically match leads with relevant properties based on preferences and criteria.
Mobile-First for Agents
Field agents needed full CRM functionality on mobile to update listings and leads on the go.
Data Security & RLS
Ensuring brokers only see their own data while maintaining shared listings in a multi-tenant environment.
Real-Time Notifications
Instant alerts for new leads, property matches, and team activities across all devices.
Our Development Roadmap
Strategic development approach for building a production-ready real estate CRM.
Discovery & Planning
Interviewed brokers to understand workflows, pain points, and feature requirements.
Backend & Database
Built Supabase backend with RLS policies, matching algorithms, and notification system.
Web Platform
Developed Next.js admin portal with listing management and analytics dashboards.
Mobile App
Built React Native app with offline support and real-time sync.
Discovery & Planning
Interviewed brokers to understand workflows, pain points, and feature requirements.
Backend & Database
Built Supabase backend with RLS policies, matching algorithms, and notification system.
Web Platform
Developed Next.js admin portal with listing management and analytics dashboards.
Mobile App
Built React Native app with offline support and real-time sync.
Our Solution
We built a robust multi-tenant SaaS platform with an admin web portal and a mobile app. The platform allows brokers to manage leads, match listings, assign team roles, and monitor activity, all with role-based access.
Intelligent Lead Matching
Automated matching system that connects leads with suitable properties based on requirements.
Mobile CRM App
Full-featured React Native app enabling agents to manage everything from the field.
Secure Multi-Tenancy
Supabase RLS ensuring complete data isolation between brokers and agencies.
Smart Notifications
Real-time push notifications for leads, matches, and team activities.
Key Features
Comprehensive CRM features designed specifically for real estate professionals.
Property Listing Management
Add and manage listings with photos, tags, pricing, and availability status.
Smart Lead Matching
Automatic matching of leads with properties based on budget, location, and preferences.
Notification System
Real-time alerts for new leads, property matches, and important updates.
Role-Based Access
Granular permissions for Admin, Broker, and Agent roles with activity tracking.
Mobile App for Agents
React Native app allowing agents to update listings and leads from anywhere.
Supabase RLS Security
Row-level security ensuring brokers only access their own data and shared listings.
Dynamic Filtering
Advanced search and filter options to quickly find properties and leads.
Performance Analytics
Track team performance, conversion rates, and pipeline metrics.
"BrokerBuddy transformed how we manage our real estate business. No more lost leads in Excel sheets - everything is organized and accessible from anywhere."
What We Learned
Key insights from building a real estate CRM platform.
Matching Logic is Business-Critical
Smart lead-to-property matching significantly reduces manual work and improves conversion rates.
Mobile is Essential for Agents
Field agents need full CRM access on mobile to stay productive and responsive.
Data Security Builds Trust
Robust RLS and data isolation are essential for brokers to trust the platform with sensitive information.
Real-Time Updates Drive Engagement
Instant notifications for new leads and matches keep users engaged and responsive.
Technologies Used
Modern stack for building scalable real estate SaaS.
Next.js
React Native
Supabase
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